One of the great benefits of JISC-funded innovation projects has been the serendipitous nature of many of the projects which have led to unexpected change and transformation for both institutions and the sector as a whole. This therefore requires project and programme teams to be constantly aware of these new directions and to adjust sustainability and embedding activities accordingly. An example of this was the formation of the SIG (Special Interest Group) ELESIG that arose out of the Learner Experiences of e-Learning programme – this SIG now has over 1,000 members and has a very active membership and research programme.